Engaging Candy Sales

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Although sales of chocolate, gum and mints are flat, down or, at best, just slightly up, research shows that one bright spot in the overall confections category is non-chocolate candy, which has achieved healthy increases in both dollar and unit … Continued

The Coffee Complex

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Consumers want versatility from their coffee It’s not just for breakfast anymore. You would be surprised by what motivates coffee consumers. There is a complexity behind coffee buying. The Hartman Group Restaurant Occasion Wheel found powerful differences in how coffee … Continued

How to Appeal to Snackers

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There are few things closer to Americans’ hearts than snacking—in all its textures and flavors. So, it’s not surprising that the snack category is one of the easiest to gauge for retailers with their finger on the consumer pulse. Anymore, … Continued