Rookie Rack
New items are a huge driver for growth in convenience stores today. In fact, new candy and snacks products can deliver five times the standard sales of existing items. Yet you have to be quick to capture initial sales and you have to be dedicated to stay on top of selections. Additional challenges exist in managing new items including lack of manufacturer focus, long approval time, high product failure rate, and more. Still the demand for new items is constant and strong in convenience stores today.
Core-Mark's Rookie Rack simplifies the new item process and provides a compact solution for offering new candy and snack items at retail. The Rookie Rack secures a dedicated location in store and offers category managed sets of items that are consistently updated. They capture the high impulse sales and once the "rookie" proves itself on the rack, it can earn its way to the shelf allowing the retailer to capture long term sales. This program is a recent Multi-Vendor Endcap marketing initiative.
Rookie Rack Benefits:
- Low risk trial of new items
- Rapid placement of new items
- Generates consumer interest at retail
- Easy to evaluate new item winners
- Multi-Vendor rack