Category Management
In a simple definition, Category Management is a process that involves managing product categories as business units and customizing them to satisfy consumer needs. In today's market, product proliferation has further increased the need for Category Management to apply a sound analysis method so shelf space can be properly allocated for optimal store mix.
Core-Mark has refined and developed its Category Management approach around careful consideration on five main steps:
- Reviewing the category
- Targeting consumers
- Planning merchandising
- Implementing strategies
- Evaluating results
This process has successfully produced leading programs including SmartSets, Cooler Door, Candy Endcap, and the Rookie Rack.
