Programs
Core-Mark offers many marketing programs across its US divisions. These marketing programs cover many strategic areas and are designed to drive sales profitably for Core-Mark customers.
Focused on non-cigarette categories, Core-Mark's marketing programs deliver solutions, tackling issues faced at retail including reducing labor costs, maximizing new item revenue, assisting in store merchandising needs, or making high cost equipment affordable. Quality branding is prevalent, particularly in Core-Mark's foodservice arena. Core-Mark has a portfolio of retail brands that afford retailers escalated opportunities to drive foodservice sales and profits. Additionally, our programs also leverage our buying power, category expertise, and partnerships with vendors to bring new opportunities to Core-Mark customers. For example, Core-Mark leads in the industry in Multi-Vendor Endcap (MVE) initiatives and has developed MVE programs for Candy, New Items and Snacks.
At the same time, Core-Mark's marketing approach is keenly focused on the consumer, recognizing the critical need to deliver relevant and appealing offers to them at the point of purchase. Core-Mark programs therefore provide consumers with more choices and balanced categories to maximize retailer profits.